Nice. Like.com is owned by Riya, which once tried to solve the facial recognition problem but then gave up. Now they’ve turned to an application where their less-than-accurate technology is acceptable – shopping.

Here’s how it works – you search for a product on their site (jewelry, watches, shoes) and then it will show you products that look like it. Try it with watches or women’s handbags; it’s quite nifty.

Aside from the visual similarity algorithms, this is what I find compelling: attribute search. Narrowing search by color, style, price, material, etc is extremely valuable and something Amazon is not very good at. If Like.com can be the world’s authoritative source on attribute data, that’ll be a huge win for them.