SocialStartups.com

While on the subway heading back to Brooklyn – I had gone to see Iron Man at Union Square, it was great – I was thinking about Microsoft. I was trying to imagine what exactly Microsoft could do that 1) doesn’t have an entrenched player, and 2) they might be able to be successful at. Search the Google way, in my opinion, does not satisfy either requirement, even if they bought Yahoo. So what else?

I considered Tim O’Reilly’s suggestion of investing in pieces of an “Internet Operating System”, which could be the answer although they’d have to fight Amazon, Google, Cisco and others for the bragging rights. Requirement (1) no, (2) yes.

I considered gaming, hardware, healthcare, social networking, and others…. but Microsoft is always involved there with mixed success. Is there anything left?

I’ve got a crazy suggestion. And yes, your own personal blog is the perfect place for crazy suggestions. So here it is – Microsoft should work to be the #1 destination site for vertical searching of the “organic web” (I just made that phrase up). The organic web would be defined as information that is continually changing. One example is airline ticket prices. Another is real estate, and another is classifieds. Microsoft should go out and develop / acquire any company who currently has the following properties: (1) The relevant data changes continuously, (2) The site is a leading player in their vertical, and (3) search is the main user activity on the site. Examples I can think of are Farecast (they bought this one), Craigslist (good luck there), and Redfin. With insider access to the data, Microsoft could provide superior search experiences to Google. Microsoft could then create a search portal that would be the first place everyone would go to search for data in these areas. Google’s crawlers can only go so fast – if Microsoft could provide a “real-time” search engine customized to a particular vertical, they could differentiate themselves in a very powerful way.

That’s it, keeping it short tonight since I’ve got a meeting in 10 hours with the CEO, COO, a few others.

I think the best innovation from twitter was messaging with @username. If I remember right, Twitter didn’t support that at first – it was a grassroots invention by Twitter users that was picked up and officially supported. Facebook did something similar even before Twitter: when you wrote a post on your Facebook blog (haven’t seen much uptake there), you can choose from your friends list which friends are mentioned in the post. Kinda kludgy solution though, since you have to scroll through hundreds of people and click a bunch of checkboxes.

It’s obvious from the evolution of @replies on Twitter that this is something very organic and natural to humans. The internet is not a solitary vacuum; all software is social.

So here’s a thought: let’s bring @replies to the rest of the web. Whether I’m writing a post on my blog or commenting on a Flickr photo or sharing an item on Google Reader, I should be able to use @username. This serves two purposes.

1. Who is being referred to?

One is to give everyone reading your comment to understand who you are talking to. This is a basic tenet of face-to-face group communication – you turn to a specific person in the group, address them by name, and speak. Sometimes, like at a big dinner party, you might not know all the guests, leaving you guessing as to who is whom and what their background is. On the internet, we can do better. By linking to some kind of profile, the comment reader can read up on who is being pulled into the conversation and better understand context.

2. Who is referring to you?

Here’s something the internet can do that can’t happen in real life – being able to read the record of all conversations that made reference to you. Twitter does this with their “Replies” page. Why not off Twitter as well?

How #1 could be implemented

This is a really difficult engineering problem, and I won’t pretend like I’ve got all the answers. So I’ll do my best. There are a number of existing web sites that vend OpenID accounts, including Yahoo, Blogger, and LiveJournal. Here’s the list. All of these services support some kind of “Profile” page, where the user can publish information about themselves. So we have a decentralized way of naming people (OpenID) and we have a way to lookup information about that person (hosted profile). So what’s missing is browser support for interpreting the @reply markup.

What’s that you say? No one is going to use awkward OpenID URLs to name people? You’re right. So, browsers will also need hooks into your Address Book, so that they know which “John” you are referring to. This could have the same auto-complete UI that email clients already support – as soon as you start typing @John, a small drop down appears next to your cursor showing the various people you know who match “John”. You pick the right one, and the markup is entered for you, linking to John’s profile.

How #2 could be implemented

The last bit of this is discovering all the places people are referring to you. This is tricky, and the two ideas I have have weaknesses. One idea uses another open technology called XMPP, the Jabber protocol. Here’s how it could work. When your browser publishes “@John”, it will use XMPP to send a message to John’s OpenID server notifying John of the reference to his name. When John logs into his OpenID-supporting service of choice, he can be shown all of the messages that have been pushed to him.

The other idea is for the OpenID server to support an HTTP POST whose payload would be the URL where the reference was made. The OpenID server would log all traffic to that special URL and pass it on to John once he logs in.

Thoughts?

Anyone have thoughts on this? Obviously to big (some might call it “unlikely”) changes need to happen. First, browsers need to add support for OpenID based @name markup. Second, browsers need to know how to send XMPP messages (or, invoke a hidden URL hosted by the OpenID server, which might be easier.) Lastly, OpenID servers need to process these incoming messages and present them to the user in some helpful way.

Naturally, I imagine there are a host of security concerns to work through, especially with browsers pushing URLs around. Still, I think this would create a very interesting social ecosystem. What do you think?

Google’s Response to Facebook: “Maka-Maka”

Amazing, I was just writing up something like this yesterday. I said:

For good measure, you could also add in GPhone data – who is in my address book, what I’m saying over SMS and phone conversation (transcribed into text via a service like Jott), and my location. The only part (and I admit it’s a crucial part) that I don’t understand is how Google will benefit by “out-opening” Facebook. My guess is that more data = googly goodness. Google will know more about you if you take Google with you, or bring the places you visit to Google.

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Tags: Google, social networks, platform

Web Warrior – Forbes.com

This article reminded me that the Facebook vs. MySpace vs. Google platform wars may be a little premature. The biggest platform, outside the OS, is the browser. Everyone uses it, and through the browser, everyone accesses all other sites. Your browser stores your account information, commonly submitted form fields like email address, street address, credit card numbers. There are already a multitude of extensions.

This article reminds me that Google is working on a Google-branded Firefox browser. My guess is that this ties right in with Google’s claim to release a platform that is more open than Facebook’s. What if they centered it around the browser?

Here’s how this would work. Google knows my social network from Gmail, GTalk, and Orkut (if I use Orkut). Google knows all of my login credentials for all sites on the internet because every time I log into a new site, Google asks me if I’d like to save that information with them so that I don’t have to be bothered with logging in to Amazon, Netflix, eBay, etc. Google has access to my areas of expertise by applying semantic analysis (like what Twine does) to my emails (Gmail), documents/spreadsheets/presentations (Google office suite), and local files (Google Desktop). Google knows my financial portfolio (Google Finance). Google knows what areas I’m interested in (Google Reader, iGoogle, and my browsing history).

Mozilla could do this too – Combining Thunderbird (email) and Sunbird (Calendar) with Firefox  would get you a social network, areas of interest, and login credentials. Various extensions have been created for RSS aggregation, messaging, bookmarking, etc. I think it would be a hell of a bold bet, but an interesting one.

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Tags: facebook, google, firefox, platform

Facebook Wish List: Five Apps I’d Actually Like to See

Sorry, but I think there is a serious disconnect between what Mark “Rizzn” Hopkins wants and what most Facebook users would want.

A podcast client? How many people know what a podcast is?

A Top 40 list? We know now that most adds are from the Profile box. So again, most users won’t care what’s in the app directory.

A PR Connection Tool? Right, because everyone needs to initiate a little PR.

IRC and FTP clients? How many people still use those? Way back when, Facebook launched a P2P media sharing client named Wirehog, which was a total disaster. I’m not convinced an FTP client would do better.

I admit I actually have no understand of his 5th wish list idea, so I won’t comment. I think he’s trying to describe Ning.

My top 5 wish list

1. A personalized version of Google News, taken from the shared items posted from your Friends.

2. Tagging of friends. This is something suspected is in the works. I want to be able to send messages or invites only to certain friends.

3. OpenID for all facebook users. Every facebook user should be able to easily link their Facebook account with their Amazon or eBay or Paypal or Skype accounts. E-Commerce has a large role to play in Facebook, and lining up who you are in facebook to who are you in Skype is crucial.

4. Stronger integration with local Neighborhoods. So yes, there are a few Neighborhood apps, but Facebook would be well served by growing the connectedness of a geographic community. Want to throw a party for the neighborhood? Find playmates for your kids? Tell your neighbors to look for your lost cat? The internet can help counteract what Robert Putnam describes in Bowling Alone.

5. A real email client. Sure, there is Facebook messaging, but what Facebook really should do is build Gmail right into Facebook. They could easily tack on features found in Xobni and Twine, and you’d get a heck of an email application.

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Tags: facebook