September 20, 2008 at 6:46 am
· Filed under community, social networks

Tumblr Breeds Its Own Species Of Griefer: The Anonyblogger is an article by Silicon Alley Insider about Tumblr and some serious trouble they’ve been having with trolls ( or griefer, if you prefer that term). The basic problem is spelled out nicely in the article:
Here’s how anonyblogging works: let’s say johndoe.tumblr.com is your target. You create a free account called “johndoesucks” (or whatever, the cruder the better), then “follow” John’s blog. Obsessively “reblog” every post John makes, adding snarky, mean, or outright profane commentary. Tumblr’s “dashboard” system means that people follow John will likely see the nasty comments. It’s the equivalent of watching someone shout at your pal as he walks down the street. But what makes the attack so unpleasant is that there’s no way for John to shake a malicious anonyblogger.
I attended David Karp’s talk yesterday at Web 2.0 Expo called “Design Case Studies: the Good, the Bad, and the Ugly” (presenting alongside Avi Munchnik of Aviary). David presented the concept of “hell banning”, which means making a user invisible to everyone but themself. So the troll continues to post and sees their posts up on the site, but to everyone else it seems like the troll has suddenly disappeared.
I had the pleasure of having lunch with David afterwards, and I asked him more about that, specifically “Won’t the troll’s followers be suspicious when suddenly their anti-hero disappears?”. David said no, because all of the trolls followers still see the offensive posts, it’s just everyone else that benefits from the muting.
That’s interesting. You are now segregating your audience into troll supporters and everyone else. You give the troll a soapbox and their existing audience, and the troll can scream and yell into that vacuum to their heart’s content. Everyone else, however, is spared the abuse and harassment.
Of course, this only works if you have a social network where users can follow each other. For a traditional discussion board, this won’t work nearly as effectively.
Tags: socialnetworking, discussion boards, tumblr, trolls, griefers, web 2.0 expo
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July 29, 2008 at 5:06 am
· Filed under amazon, community

I saw this post about IMDB as I was perusing Techmeme last night. Wow, talk about a tough situation - the new Batman movie gets voted up to #1 movie of all time even though it clearly is not deserving. Similarly, the long standing #1 - The Godfather - actually is getting voted down. What can you do? The community has been taken over by biased participants and agitators.
The holy grail is to build the perfect reputation system, where you count votes in relation to the voters “reputation”, but that is impossible to define. A reasonable alternative might be to take a cue from Wikipedia and lock voting for the Dark Knight (and possibly the top 5 movies). When Wikipedia articles are getting vandalized or constantly being fought over by various factions, moderators can come in and lock an article until emotions cool. Considering that movies have a strong temporal aspect to them - how many people will be talking about this summer’s blockbuster over Thanksgiving dinner - locking voting on the movie might do the trick. If the movie is unlocked after several months, truly passionate fans can go back and vote for their favorite movie, but the mob energy will be much more difficult to recreate. As to fixing the current vote tallies, I’m not sure. Reverting votes could result in an even more significant and wide spread backlash from the community. My recommendation would be to leave votes as they are and count on your loyal fanbase to reset the rankings to their appropriate levels. Good luck, IMDB.
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