SocialStartups.com

Tumblr recently redesigned their dashboard and added a spot that showcases one post from the Tumblr Radar, which is Tumblr's editorial selection of the most interesting / popular posts on Tumblr right now.

I suspect they are using the spot to collect data on how engaged Tumblr users are with the spot in order to entice advertisers. Let's say that on average, posts in that spot get 1 million unique views per day and 700 million impressions. Furthermore, you could say that posts in that spot get thousands of likes and reblogs and followers.

That would be a pretty compelling reason to convince a business to become a paying Tumblr user. Sure, you get the free blog (and Tumblr will help you design it all pretty), but you also get the super sekret analytics that will tell you how many people are reading your posts via the Tumblr dashboard. And, you'll get the opportunity to PAY to have your posts be featured in that spot. (Only genuine, value-added posts will be approved of course. You don't want to obviously be an ad. The Newsweek Tumblr is a positive example.)

I love it. I think it's a great idea, and I expect Tumblr will make a nice amount of money off of it. I don't know if they'll make enough millions though… but it might be enough to get them acquired by AOL or News Corp.

What do you think?