Innovation, Culture, and Social Media
Steve Rubel writes about how the financial success of some companies might be tied to their innovative culture, and he sees social media adoption as an example of that. Specifically, he cites Amazon’s use of Twitter to broadcast it’s Goldbox deals. Now if I remember right, it was my friend and Amazonian Jason Weill (@j2xl) who put together that Twitter bot. I don’t know for sure, but I think he did it because he wanted to and thought it would be valuable, not as the result of a series of deliberate and tedious corporate meetings where strategy and ROI was discussed and debated. And that’s fantastic. Reasonable risk-taking is a great part of any culture, and Amazon definitely supports that.