Mashable gets it right - UGC goes beyond User created content
The User-Generated Content Reality
Mark “Rizzn” Hopkins gets it right - there is more to User Generated Content than content that users explicitly create. Web 2.0 includes what Read/WriteWeb calls the “Implicit Web” - people’s clickstream, searches, and purchasing behavior. This, of course, is what we at Amazon.com’s Personalization team have been doing for almost a decade.
At Amazon.com, we have a popular feature called “Customers who bought this also bought”. This feature could not exist in any form without customer actions, which makes it (IMO) User Generated Content. Now, it’s not User Created Content, like customer reviews are, but the product relationships are certainly generated by users.
More Amazon.com examples - Personalized Recommendations, Behavior-based search, Top sellers lists, Personalized ads.
Blogged with Flock
Tags: amazon, web 2.0, implicit web, personalization