Regarding the Opaque Value problem.
First, read this.
The Opaque Value Problem (or, Why do people use Twitter?)
Thanks. This is important, and most people over the age of 25 don’t understand this. (Uh oh, I’m not bringing up the age question again, am I?)
Let’s start from a simple statement.
How compelling you find content is directly proportional to how relevant it is to you. The more relevant to you, the more you care.
OK, how about one more simple statment.
The people in your social network are relevant to you compared to those who are outside your social network. For more on that, read this.
Let’s mash the last two statements together.
Given that your social network is relevant to you, content generated from your social network is going to be compelling to you. The more content generated from your social network you get, the better.
It’s going to be boring nonsense to everyone else. So what.
Sites need to realize that if they want customers to visit at least once a day, there needs to be a lot of content available for consumption generated from their social network. This is what Facebook does. This is what Twitter does.
How well does your site integrate with my life?
nightshiftr - midnight entrepreneurs, getting rich working for yourself! » social startups - a subject lcose to my own heart said,
July 23, 2007 @ 4:50 pm
[...] the same thing I’m doing (albeit more successfully) - spending a lot of time thinking about facebook and how to leverage a facebook application to make the most out of it in the ’social …. On the way, their site has a lot of insightful comments on this subject. Going to bookmark this [...]